First Camp
corporate.firstcamp.seFor First Camp, nature is at the very heart of the guest experience – and a resource worth protecting.
Now, Europe’s largest camping chain is taking another step to do just that. Smartvatten and First Camp are entering into a partnership to strengthen water efficiency and reduce the risk of hidden water leaks at camping destinations across Scandinavia.
Sustainable holidays – for real
For several years, First Camp has worked in a structured way with sustainability issues related to energy, waste, climate and resource use. Water is a natural and important part of that work, especially in a business where thousands of guests stay close to sensitive natural environments.
Through Smartvatten’s digital solution, First Camp now gains:
• Real-time monitoring of water consumption at selected destinations
• Early detection of leaks and deviations
• Data-driven decision support to reduce resource use
• Better follow-up on sustainability targets
This is not just about measuring – it is about being able to take action.
Nature is the very setting for the experience at First Camp. That is why we are working purposefully to reduce our resource consumption and protect the areas where our destinations are located. With Smartvatten’s solution, we gain better insight into our water use and can detect leaks quickly – an important step in our work towards more sustainable destinations
Smart data protects both nature and business
For Smartvatten, the partnership is a clear example of how the hospitality industry can take greater responsibility for water – a resource that is becoming increasingly critical on a global scale.
Water is one of our most underestimated resources. By working in a data-driven way, First Camp can both reduce its environmental impact and strengthen its operational efficiency. That is exactly the kind of partnership we want to create.
In businesses with major seasonal fluctuations, water consumption can change rapidly. With continuous monitoring, the risk of unnecessary waste, costly damage and environmental impact is reduced.
A step towards the sustainable destinations of the future
This initiative is an example of how First Camp integrates sustainability into its daily operations and continues to develop solutions that contribute to more resource-efficient and responsible destinations.
Company presentation – First Camp
First Camp Group is Northern Europe’s leading operator in camping and resorts. The Group comprises 91 destinations in Sweden, Denmark, Norway, Finland, Germany and Switzerland, operating under the brands First Camp, Leksand Resort, Jesperhus, Apukka Resort, Kronocamping Lidköping, Via Claudia, Camp Ripan, Camping Lodge and Azur Camping. Altogether, the destinations offer more than 20,000 caravan and motorhome pitches as well as more than 3,500 cabins. Since 2017, First Camp Group has acquired more than 70 destinations and continues to focus on growth through digitalisation, guest satisfaction and sustainability.
Read more about First Camp Group at corporate.firstcamp.se
Company presentation – Smartvatten
Smartvatten is Europe’s leading SaaS platform for data-driven water management, designed for both real estate portfolios and water utilities. Through digital monitoring, analysis and data-driven insights, Smartvatten helps its customers detect deviations early, optimise water use and make better decisions. Today, Smartvatten monitors more than 40,000 buildings, over 200,000 apartments and more than 40 water networks, contributing to more efficient operations, reduced risk and more sustainable water use.
